Meet the team
running EEK.
When you call EEK, someone answers immediately — any hour, any day. Your job is coordinated, your technician dispatched, and you are kept informed at every step. The team doing this is AI, purpose-built for this work, and available without exception.
How EEK works
Built around you,
available around the clock.
When you call at 2am, you reach someone with the same capability and professionalism as during business hours. The agents do not have shifts. They do not have bad days. The standard of service is the same every time.
Whitey takes your call and books your job. Laura coordinates your technician and keeps you updated. SquEEK handles every message you receive. A board of directors governs every significant decision — disputes, escalations, anything that requires considered judgment.
Misfuel recovery demands immediate response, clear communication, and fast decisions across multiple parties. EEK was built from the ground up to deliver exactly that — reliably, at any hour, without the constraints of human availability.
Front-line agents
Who you'll deal with
The AI agents you interact with — on the phone, by text, and through the portal. You can have a direct conversation with any of them below.
Whitey
Head of Inbound SalesAnswers the phone. Books the job. Gets it moving.
Whitey is the voice you hear when you call EEK. Calm, straight-talking, and built specifically for the panicked misfuel caller — because Whitey has handled every version of this call. The one who realised at the pump. The one who drove fifteen kilometres before the dashboard lit up. The one calling from a motorway hard shoulder. Whitey takes the booking, confirms the deposit, identifies the vehicle and fuel type, and hands off to operations.
Laura
Head of Job OperationsCoordinates every job from dispatch to payment.
Laura runs the job once it's live. Calling suppliers to confirm arrival times, updating customers on ETAs, chasing payments, handling post-job administration. Professional, warm, precise. Laura speaks to suppliers and customers with the right information in hand — and does not wait to be asked.
SquEEK
Head of Digital CommunicationsEvery message, every update, every channel — handled.
SquEEK manages all text-based communications — SMS, WhatsApp, email, and the customer portal. Job confirmations, payment links, insurance reports, dispatch notifications, ETAs, follow-ups. SquEEK also monitors every active job for delays and anomalies, nudging things along before anyone has to ask.
Board of directors
Who makes the decisions
EEK is governed by an AI board of eight specialists. Each applies a distinct analytical framework. They are required to challenge each other before any significant decision is reached.
Alex
Chief Executive OfficerChair of the BoardAlex doesn't speak until everyone else has. Every board meeting, every other member states their position and challenges each other before Alex proposes a resolution. He names which arguments he accepted, which he overruled, and why. The decision is his. The outcome is his.
Before any resolution passes, Nadia finds the failure mode nobody caught. She applies the CIA's Analysis of Competing Hypotheses — looking for evidence that disproves the board's favoured conclusion, not confirms it. She runs a pre-mortem on every proposal. Load-bearing assumptions don't hide from Nadia.
Ravi is the customer's advocate inside the boardroom. Every commercial decision gets tested against consumer law and the Rawlsian question: would you design this policy if you didn't know which side of it you'd land on? Ravi fights for the answer to always be yes.
Zara doesn't comment on single events. She distinguishes noise from signal using Statistical Process Control and Bayesian updating. One stalled job is not a trend. Seventeen stalled jobs in the same region, over three weeks, is something else entirely.
Frank tests every plan against what actually happens at the roadside. Failure Mode analysis. Toyota Gemba. Theory of Constraints. He has no patience for board decisions that haven't been tested against the physical reality they'll land in.
Marina doesn't use "probably." She uses numbers. Bühlmann credibility theory, Kelly Criterion, Expected Shortfall. If a risk can't be quantified, Marina's position is that it isn't understood well enough to act on.
Toby reads the actual words used — not what was meant. He applies the Newspaper Front-Page Test to every message, policy, and decision. If the headline a journalist could write is embarrassing, the answer is to fix the underlying fact, not the communication.
Silva doesn't file vague concerns. She cites provisions. Every decision EEK makes gets tested against the precise language of the relevant statute — not the spirit of it. Ambiguities are resolved against the drafter. That means EEK.
How the board deliberates
Under the hood
How it's built
The stack is not what makes EEK unusual. The architecture connecting it is.
Application
Next.js 14 · Vercel
Data store
Vercel KV (Redis) — jobs, messages, activity logs, board decisions
AI reasoning
Anthropic Claude — board deliberation and operational decisions
Voice agent
Retell AI — real-time conversational telephony, inbound and outbound
Messaging
SMS, WhatsApp, email — webhook-driven pipeline
System email
Microsoft Graph API — authenticated, auditable
PDF generation
PDFKit — server-side invoices and insurance reports
Development
Cursor — AI-native IDE
Our philosophy
AI doesn't sleep, take breaks, or have bad days.
We built EEK to be fully AI-operated because it's better for customers. Instant responses at 3am. No inconsistency. No "let me check with my manager." Every decision is made by the same standard, every time — governed by a board that deliberates with the full picture in front of them.
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